Branding Ideas
Posted in Exhibition displays on Jun 7th, 2010
The world premiere of the FMX took place simultaneously at the recent exhibitions in Munich (bauma 2010, April 19-25) and Moscow. Built specifically for heavy construction tasks, this truck will be available on European markets in September, followed by a global rollout during the rest of the year. TheAutoChannel.com has the complete story.
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Posted in Exhibition displays on Apr 27th, 2010
The new Volvo FMX has now made its first appearance. The world premiere took place simultaneously at the recent exhibitions in Munich and Moscow. Reactions have been very positive and interest in this new, rugged construction truck is big. Read more at www.volvofmx.com.
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Posted in brand management on Jan 26th, 2010
resulted in a significant impact on the car industry as a whole,” Volvo Cars said in a statement. With a drop-off in demand, along with a rise in material costs, the automotive industry has had continuous struggles across the board. Volume car brands are the ones that make headlines, while premium cars, like Volvo, are [...]