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Branding Design Bristol

admin — Tue, 26 Jan 2010 08:59:38 +0000

Some examples of branding jobs from top Digital Agency based in Bristol UK. View more here: www.thehouseofomni.com … Branding “Brand Identity” “brand Guidelines” “The House of Omni”

Technorati Tags: branding, Bristol, Design

A Powerful, But Often Neglected, Branding Tool

admin — Tue, 26 Jan 2010 07:16:22 +0000

Emerging technologies continue to force the most sacred corporate dogma and business practices to evolve. While many old tools and techniques are being rendered obsolete the traditional stationery ensemble – letterhead, business card and envelope – is more vital than ever. Next to a logo the basic stationery package is the most fundamental means of graphic communication in any business’ branding arsenal, and one of the most powerful self-marketing tools at your disposal. An engaging business card, letterhead or envelope can command undivided attention, communicating boldly or subtly the image, personality, spirit and attitude of your company. How you conduct business, and the quality of your products and services can all be made evident every time you hand out your card or forward a document on company letterhead. 10 Hints For Developing An Effective Stationery Package: When designing, or redesigning, your company’s materials, keep these basic guidelines in mind: 1) Look to the future. If you are planning on being in business for years to come (and I’m guessing that you are) strive for a design that avoids trends and will stand the test of time while remaining distinct and memorable. 2) See the big picture. Develop a design that translates from stationery to brochures, a web site, advertising, and all of your other branded collateral. Consistency among all of your corporate materials builds brand recognition, and is essential. 3) Express yourself. Your stationery will help people form an impression of your company. Let your personality and philosophy shine through in the design. For instance, a person’s title on a business card says a lot about the organization. Are you “President & CEO” or “Big Cheese”? 4) Know your budget. Print twice as many as you think you’ll need – it’ll cost you half as much in the long run. Consider business card shells (sheets of cards printed with everything but employee names) so that when new hires come on board the printer can do a simple one color run to add the names. 5) It’s all about geometry. A standard business card is 3. 5”x2”. While you can break that mold, you’re still working with a relatively small piece of real estate. Don’t be afraid to use both sides. Don’t let the design get in the way of your contact info. If the design obscures the information, the card is a failure. Make sure that your design can accommodate names like Hamilton Willougby Van Vulkenburg III, PhD – in type larger than 5pt. Also, remember that a business card is not a billboard or poster; it does not have to be viewed from across the room. People will still be able to see your logo if it doesn’t take up half the card. 6) Don’t skimp on quality production, because with printing you often get what you pay for. A proliferation of online resources offer full color, low cost printing with quick turn around. Many of these resources leave much to be desired. Cheap paper and materials, and low quality printing can reflect poorly on you. Seek qualified printers that are willing to guide you through the process, and work with you to ensure a satisfying final product. Insist on proofs before going to press, and consider doing a press check, to ensure the job is being run to your satisfaction. Don’t be afraid to “stop the presses” if it is not. Reputable printers will be open to your involvement in this capacity, and encourage such collaboration. 7) Be “sheet-smart”. The paper you use can say more than what’s printed on it. The tactile sensations of weight and texture and the visual impact of color have strong subconscious affects and can communicate powerful messages. And, these days, the recycled content of the stock may also speak volumes about your business and products. Be sure the paper you choose is compatible with your desktop equipment. Some coated sheets do not accept toner and ink very well, while some stocks may be too heavy to run smoothly through laser printers, copiers and fax machines. Paper mills and distributors can often provide you with specs and sample sheets for testing. 9) If you have a particularly adventurous envelope design (And you should. Nobody likes to receive boring mail. ), confirm with the Mailpiece Design Analyst at your local post office that it conforms to regulations. You don’t want to find out after you’ve printed 1,000 pieces that the design makes them undeliverable. 10) Use the pros. Don’t cut corners, and don’t try to do-it-yourself. A well-rounded stationery ensemble that takes into account all of the above truly requires the design acuity of professional practitioners. Make the investment in your business, and its future, by collaborating with design professionals who have a strong track record of success in brand development. Quality design and branding are an investment that will pay great dividends in the long run.

Ken Peters is the owner and Creative Director of nationally acclaimed Nocturnal Graphic Design Studio LLC, a Phoenix-based strategic design firm specializing in brand development and brand launch. To view samples from Nocturnal’s portfolio visit www. nocturnaldesign. com.

Technorati Tags: branding, Neglected, Often, Powerful, Tool

Do You Need a Branding Pro?

admin — Tue, 26 Jan 2010 06:50:09 +0000

When you start a new business, you have so many tasks to accomplish, it can seem like you’ll never see the end of the tunnel. To help you out, it’s a good idea to delegate some tasks that you aren’t an expert on – like marketing and branding strategies. Your brand is very important to your business. Your brand is your business’s personality – it’s all about your packaging, your advertising, your name, your logo – everything that presents your company and products to the world. Branding is not something to take lightly – and hiring a branding professional to help you through the process can work wonders for you. Here are some answers to the questions you probably have about hiring a branding professional:Why should I hire a branding pro?A branding pro can take a look at your business plan (or if you already have a business, evaluate it how your business runs) and assess your industry marketplace to recommend a brand image. You can hire someone to just help you with the visual elements (color palette, logo, font choices), or you can hire someone who can help you decide not only the visual elements, but how you package your product and how you answer your phone. When should I hire a branding pro?Anytime you need a brand overhaul, or even when you are just starting your business. Even if you haven’t picked a name for your business, a branding pro can help. Your branding pro might even help you name your business, if you want that input. After all, your company name is also a part of your brand. You should hire a branding pro before you hire other marketing or advertising people, like copywriters and designers. You want to make sure you are sending the right message from the beginning so that you don’t have to keep paying copywriters to rewrite your brochures and other marketing materials. This will save you money on catalog, brochure and booklet printing among any other kind of print materials you use – you’ll get it right the first time. Who should I choose?The easiest way to choose a branding professional is to do some research on the Internet. Just Google “branding agency” or “public relations agency. ” Many PR firms offer branding services as well as their PR services. You can also check out marketing and advertising firms. Look through their Web sites for samples of their work, and pick out the company that impresses you the most. Another way to find a great branding pro or branding firm is to look at other companies in your industry and pick out the ones you think do the best at communicating their brands. Call or email them and ask who they used to do their branding. And, how much is this going to cost me?Well, it depends on how much branding help you want. If you just need help with your visual elements, it’ll probably cost a few thousand dollars. If you need someone to do more, like design your packaging and help you brainstorm exactly what you want your brand to convey, it could costs tens of thousands of dollars. It also depends on who you’re working with. If you work with senior branding pros, it could cost upwards of $200 an hour. For junior-level pros, maybe $50-$100 an hour. Bigger branding companies tend to charge more than freelance branders. Basically you get what you pay for in the branding arena. For comments and inquiries about the article visit: Booklet Printing

Karen Grahams has keen interest in Internet Marketing, which began roughly four years ago. Writing has always been her passion. She is continually striving to enhance her interest by developing internet strategies.

Technorati Tags: branding, Need

Branding Your Company: How To Choose The Right Business Name

admin — Tue, 26 Jan 2010 06:39:23 +0000

It’s surprising that a lot of business owners have never had proper branding done for their businesses. Starting with their company name. Many simply name their companies after themselves (ex. John’s Accounting Service, THM Enterprises, etc. ) or just a name that they pull out of the air. What’s in a name? A rose by any other name would smell just as sweet. Right?. . . Wrong! Not if we called it a stinkweed! Your company name is everything. It’s a crucial part of your marketing and your brand. At the mere mention of your business’s name, clients and prospective clients should experience an emotional reaction. Your business name serves as an emotional anchor for your brand. So it should not be taken lightly. It’s ideal if your company name tells people what you do. Unlike the home improvement company that we came across named XRM Technologies. They actually install gutters, windows and vinyl siding believe it or not. So how do you come up with the right name for your company? For our clients, we use an exercise that we call the ‘name game’. Here’s how you “play it”. On a piece of paper, draw a line down the middle of the page, dividing the page into two columns. On the left side of the page, write down all of the problems or “pain points” that your prospect feels. I mean everything (ex. They have bad credit, can’t get credit cards, can’t get loans, have to pay higher interest rates, can’t get a mortgage or car loan, have to pay cash for everything, are embarrassed by their bad credit, etc. ). Be very thorough and leave nothing out. Next, on the right side of the page, write all of the solutions to the problems and “pain points”. For example: problem – they have bad credit; solution– raise their credit score to a good score; problem – they are embarrassed by their bad credit; solution – instill in them a sense of pride from having an improved credit score. After you finish listing all of the solutions to the problems, look at all of your solution words and phrases and then piece them together to come up different names for your business. So, a real estate management company could be ‘Worry Free Property Management”. A florist could be ‘Last Minute Florists’. A dentist could be ‘Your Beautiful Smile Dental’. An insurance agency could be ‘Peace Of Mind Financial Services’. A fitness center could be “New You Fitness’. A green janitorial company could be ‘Clean, Quick & Green Janitorial’. A home improvement company could be ‘24 Hour Windows & Doors’. You get the idea. From your list, choose 6 – 10 of your best choices. Write them down on a piece of paper in column formation. Lastly, you want to do some surveys. Go to the local mall, bookstore or whatever place your industry prospects gather (the business district at lunchtime, supermarkets, seminars, hardware stores, hospitals, etc. ) and get their input on your name selections. Perform at least 10 – 20 surveys. Tell them what you want your prospective customers to feel and think when they hear your company name (ex. trust your company, be relaxed, be excited, laugh, want to make money, become hungry, want to eat healthily, etc. ). Ask them to listen to your choices and rank them each from 1 to 10 (1 being the worst and 10 being the best). Lastly, ask them if they didn’t like your name selections, are there any names that they’d recommend. This is powerful because your actual market tells you the name that appeals to them the most. The outcome of the ‘name game’ is a business name that appeals directly to your market. You effectively eliminate the possibility of having a non-compelling name that simply sounds catchy or flashy. Instead, you get a name that when your prospective and existing clients speak it, it instantly solves their problems.

From The Minds Of Wharton
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Technorati Tags: branding, Business, choose, Company, Name, right

The Art of Advertising and Branding

admin — Tue, 26 Jan 2010 06:26:47 +0000

Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and branding strategies they use to their advantage just to gain at least a few significant steps ahead from their competitors. Its a constant battle on who gets to most patronage from consumers, which will equate to a bigger market share that would ultimately mean generating higher sales.
The art of advertising and branding is quite complicated than an ordinary person would normally think. All concepts are painstakingly developed and deliberated, researches and endless surveys are made to determine the markets current preferences. This is all geared towards making an intelligent forecast and calculation on the consumers reactions to certain products, and what would be the most effective approach in introducing such product in the market. In advertising and branding, nothing can be attributed to simple stroke of luck or an instant, phenomenal success. Everything is a product of grueling work. That is why advertising think tanks employs an elite team of highly creative people to conceptualize and ensure a certain products success in the market.
So how can one correctly gauge the victory or failure of any advertising and branding effort? Well, its quite simple, really. You can try showing a certain image, logo, color combination, a pattern or a tag line to a number of consumers, and if they are able to properly identify the product behind it, you one can say all marketing efforts have achieved a certain degree of success.
The very first key role of advertising and branding is generating awareness and recognition of a certain product or service. The second most important thing is to actually condition the minds of consumers as to what image you would want them to associate with the product, whether its cheap, durable, dependable, etc. This is the intrinsic value of advertising and branding and can be a little harder to determine. For example, if you mention toothpastes, what brand would first come to mind to consumers? Or if you ask for a most wonderful vacation hotspot, what would be the first word they would be likely blurt out? This does not necessarily mean they have actually been to that particular place, its their perception of the place for what they have seen and heard that made them believe its actually the top choice.
However, on the other side of the coin, once having established a very strong and powerful brand name, companies will find it hard to step away from its shadows. If in the future, the company would want to project a new image, or take on a different market position, it can be a difficult task to veer away for the identity that have been established. This would take another series of powerful marketing effort to transform the image of the product. It all whole new ball game, and a very expensive one at that. This is the beauty of advertising and branding. It is certainly the most powerful marketing tool that can make or break a company.

For more corporate branding articles or to view a selection of marketing articles and information and market research articles and information visit Articles. net. au – Your source for free Articles, Information and Website Content.

Technorati Tags: Advertising, branding

Career Branding Strategies to Beat a Rrecession

admin — Tue, 26 Jan 2010 06:25:38 +0000

Self Branding or career branding is an often over-looked important party of the job search. The biggest mistake that people make is to assume that their past accomplishments and career experiences will speak for themselves.
Often, job seekers can fail to take a proactive approach to creating and marketing their reputations. Branding is setting yourself apart from other job
seekers. If an employer sees “productive,” or “self-motivated” basically stamped on your forehead he/she is going to stop and take notice. The blame lies entirely on you if you choose not to be active in asserting your reputation.
It is so important to market and manage your reputation in this manner. Start by determining what your strengths and assets are. What have other employers complemented you on? Are you dependable? Do you show good leadership? Or maybe you have good analytical qualities?
Whatever your best feature is, you need to identify it, and then go about highlighting it to potential employers. There are many different ways to market your brand. Begin including your brand in emails and letters. When you describe to people your job functions, include your brand. This can be done effectively and tastefully in a manner such as, “I work for company X to create new software; my work is completed on time and on budget. ”
Another example from a manager’s standpoint could be, “I lead others to follow my example and work efficiently without sacrificing quality or integrity. ” The first example provided highlights the candidate’s respect for deadlines and good money sense. The second showcases the employee’s leadership qualities and values. Once you establish your brand you can use it in many situations to remind your potential employer what it is that you bring to the table.
The bottom line is that if you don’t brand yourself, others will. Nobody wants to see bad qualities like these present in a potential employee. You might have accidentally given a bad first impression without even knowing it, and words like these might cling to your name.
Much of this could have been avoided had you mentioned in early email correspondence that you have responsibly performed your duties with other employers and that you possess such and such qualities. Obviously if you claim punctuality as a selling point, then are late to an initial interview, your actions discredit your claims. Generally, however, you can shape the opinion that others will take toward you, by effectively marketing your brand.
You can be active and establish and market a reputation which showcases qualities such as:
Dependable, Leadership skills, Motivated, Supportive of co-workers, Hard-working
These are all great characteristics with which you should aim to be associated. An employer will brush aside others in an effort to take a better look at you if you present yourself as possessing any of these qualities. It’s critical in the job market to set yourself up above the rest of the crowd. Career branding is a great way to do just that.

Sharon Alexander – Claim That Job. com For more career management information and to get a free job hunting report, visit Claim That Job at http://www. claimthatjob. com

Technorati Tags: Beat, branding, Career, Rrecession, Strategies

Make Money by Branding New Domains for Sale

admin — Tue, 26 Jan 2010 06:07:40 +0000

Branding is one important money making concept in the business world. Branding is used to promote products, places, people and concepts. Branding is used for promoting new domains, as well. Branding is important for promoting new domains for it provides a solid base and framework for the people to work on, ground up. You can make money by branding new domains for sale! This field is prospering, so if you’re interested in making money through these means, read on. First off, begin with a good, strong domain name. Buy domain names that are catchy or relevant. Once you have decided on a domain name, you can now build your website around it. It doesn’t have to be as big as comprehensive just yet. You can do with two or so pages for now. Make money by branding new domains for sale by first creating hype around it. It would be useless if the people are not aware of the existence of your site. In essence, you are selling not only the domain name, but the whole package. It should look attractive and interesting to your viewers and target market. To finish up branding new domains, you can come up with a logo or hire an artist to create the logo for you. A logo is one of the strongest visual centerpieces so you might want to consider making one. You can make money by branding new domains for sale buy buying domain names in bulk and then selling them as packages. You can sell them at a much higher price. In fact, branded domains cost hundreds of dollars each, depending on its popularity and the workmanship of the site.

Ready to learn more about making money by Branding new domains?
Visit our website at http://www. 101waystomakemoney. com

Technorati Tags: branding, Domains, Money, Sale

Use Branding Strategies to Make Your Marketing More Effective

admin — Tue, 26 Jan 2010 05:57:53 +0000

Branding strategies are designed to create a consistent image and message that communicates who you are and what you are known for to the world. Branding strategies must be continuously used to keep your business top-of-mind with your prospects and customers when it comes to your products and services. Let’s take a look at some branding strategies that can be used to make your marketing messages more effective in getting the word out about your company. Aside from creating a consistent visual image, branding strategies can develop an emotional connection with your customers when your brand becomes familiar to them and they have become customers and fans. Your marketing messages are geared towards keeping your name and image out there in the marketplace making it easier for you to be found. These marketing strategies are another way to communicate your brand to your audience and your prospective customers and clients:Blogging Blogging is a perfect platform for inventing and communicating your brand. You get to create the message and communicate it to your following online. Your blog is the ultimate venue for you to show prospects and customers what’s in it for them, and what it is about you that they should take the time to know, like and trust. Video marketing Video provides another opportunity for you to connect directly with your audience. If you are not camera shy, getting out there on video allows customers to get a feel for the real you and decide if you and your message resonates with them quickly. Because video is free and it has the ‘viral’ potential, it’s a highly cost-effective way for you to get your message out there, gain exposure and let your people see who you really are. Article Marketing and Press Releases By writing and publishing articles that showcase your expertise in your topic, you are branding your capabilities. The traffic that will flow to your site from the article directories will be highly targeted traffic that has already gotten a taste for the kind of content you produce. Therefore, they are somewhat ‘warmed up’ already when they hit your website or blog. Press releases can get you media exposure and further expand your brand’s reach. When you consistently publish articles that are relevant, and useful to your audience, you are building your brand and establishing a bit of mindshare in the thoughts of your prospective customers. Webinars Webinars allow another venue for connecting directly with your audience. By teaching or sharing valuable information, they get a clear idea of your knowledge, skills and capabilities. Webinars and tele-seminars are a great way to brand yourself as a provider of useful information. Podcasting Audio is a powerful medium and an effective medium for branding because of its portability. When you create audio products, or a regular daily or weekly audio program, your audience can take you with them to the gym, in the car and everywhere they go in their ipods or iphones or whatever portable audio player they have. Direct mail Print marketing is also effective because of its ’stickiness. ‘ If you send a postcard campaign with your business’ image and URL your prospects might save it thus extending the life of your marketing message.

If you are looking for increased exposure and better name recognition in your market, then you need to employ some proven branding strategies that will get you noticed and keep you top-of-mind with your prospects. Please visit http://www. kfforwealth. com where business success coach, Katherine Friesen, will show you how to become a leader in your industry now.

Technorati Tags: branding, Effective, Marketing, MORE, Strategies

Key Secrets to Personal Branding

admin — Tue, 26 Jan 2010 05:53:56 +0000

Everybody wants to get involved in personal branding. I’m sure, each one of us dreams to be the centre of attraction of our industry. The trend is in brand. Yes, Personal Branding has amazing power that can turn impossible into possible. It is a great way to gain exposure and popularity. But personal branding is much more than name and fame. So what exactly branding is and how it can benefit you? It is to understand your own skills and passion. It welcomes opportunity to work with renowned personalities and be a name among them. It develops confidence, makes you more proficient. Let’s take a quick look on what branding can do: You can build emotional and intellectual bond with your prospects. It increases your recognition in your industry/ niche. Assurance to deliver quality and satisfaction to your customers. Distinct yourself from your competitors. You got to learn, improve, and shape up your skills. Your message is clearly conveyed to the world. Branding can connect you with your prospects; it gives a reason for trusting you. When you brand yourself, many eager people can get their answer to the questions like: Who are you? What are your skills? Why to connect with you? How do you help others? How can they reach you? Branding is the backbone of any industry. Personal branding brings out ‘your unique you’. It has the capability to let your prospects recognize you and believe that only you have the solution to their problems. To know more about what is branding & what it can do for your business including 12 reasons as to why you should get into branding through different ways like how to build your brand through you blog, please visit: http://www. SEOBloggingSolutions. com/free-report. htm and discover how to lock in on-going profits for your business by downloading her report free of cost.

Ghazal Alvi is an online entrepreneur. She helps her clients to enhance their credibility, so that they can get trust of their customers. She is a search engine marketing professional with 4+ years of experience in the world of SEO and Business Blogging. If you?re interested in getting a professional consultant to assist you in developing and growing your online presence, please visit her blog: http://www. SEOBloggingSolutions. com/.

Technorati Tags: branding, Personal, Secrets

Developing Effective Branding Strategies for You and Your Company

admin — Tue, 26 Jan 2010 04:53:33 +0000

Branding strategies are all about creating ways for you to make your mark in the world. Branding strategies outline a clear methodology for how you can rise above the crowd so that you can be seen and heard by your customers and clients. Brand building sets about creating clear and consistent messaging about how you and your company fit in within the grand scheme of your niche and industry. Developing a recognizable image In this article we’re going to take a look at some effective branding strategies that you cam employ that will stake out your position and give your customers a recognizable image to keep in mind when they are searching for what you have to offer. Mindshare is part of branding and it is achieved be developing relationships with your prospective customers and clients. In order to initiate any sort of branding strategy, you’ve first got to be clear on your company’s vision, mission and goals. You’ve got to be crystal clear on what kind of business or organization you would like to be known as. First impressions matter You will be purposefully crafting your reputation as you implement your brand positioning strategy. Brand marketing always has the following thought in mind, “You never get a second chance to make a first impression. ” In a world so full of competing messages when you provide an appealing and engaging impression, it helps to cement your image in the prospect’s mind. A crucial branding strategy is to provide a consistent, cohesive image through the look and feel of your website, marketing materials, business cards, even your personal appearance and that of your staff along with the layout and appearance of your office or store front. Presenting a consistent message Getting all of the stakeholders on board so that you can present a consistent message to the world about who or what you intend to be seen as is very important as well. Ensure that your USP is consistent with your branding strategies Keep your USP—your Unique Sales Proposition, that thing that your customers and clients look to you for that they can’t get anywhere else, in mind as you develop and implement the various branding strategies for your company. As the face of your company, ultimately your personal branding strategy must also be congruent with that of your company in order for your marketing messages to be attractive to your prospective clients. Being authentic, delivering on your promises and standing behind your products and services are vital to backing up whatever branding messages you are putting out into the world. Because at the end of the day, each of your customers will have a story to tell about how well you live up to your reputation in the marketplace. Whether that story is a positive one that reflects well on your company or one that will cause you to have to do some damage control is what you will really be known for. You create your brand with every message you send and with every action you take.

Does your website blend in with all of the others in your niche? Are you looking for branding strategies that will get you recognized in your industry? Visit, http://www. kfforwealth. com where business coach, Katherine Friesen, will teach you how to stand out from the crown and become a trusted source in your market.

Technorati Tags: branding, Company, DEVELOPING, Effective, Strategies