Building a Brand from the Ground Up
Jan 21st, 2010 by admin
The panel starts off discussing the challenges of start-up branding, but points out that you can learn lessons from big companies in your space as well. Recorded: February 21, 2004 … “Hilary Billings” “Brand Strategist” “Red Envelope” “Paul Levitan” “Galaxy Desserts” “Peter Sealey” “Los Altos Group” “Pete Slosberg” “Jim Lattin” “new brand” “start-up branding” trademark logo symbol sound communicate