Use Branding Strategies to Make Your Marketing More Effective
Jan 26th, 2010 by admin
Branding strategies are designed to create a consistent image and message that communicates who you are and what you are known for to the world. Branding strategies must be continuously used to keep your business top-of-mind with your prospects and customers when it comes to your products and services. Let’s take a look at some branding strategies that can be used to make your marketing messages more effective in getting the word out about your company. Aside from creating a consistent visual image, branding strategies can develop an emotional connection with your customers when your brand becomes familiar to them and they have become customers and fans. Your marketing messages are geared towards keeping your name and image out there in the marketplace making it easier for you to be found. These marketing strategies are another way to communicate your brand to your audience and your prospective customers and clients:Blogging Blogging is a perfect platform for inventing and communicating your brand. You get to create the message and communicate it to your following online. Your blog is the ultimate venue for you to show prospects and customers what’s in it for them, and what it is about you that they should take the time to know, like and trust. Video marketing Video provides another opportunity for you to connect directly with your audience. If you are not camera shy, getting out there on video allows customers to get a feel for the real you and decide if you and your message resonates with them quickly. Because video is free and it has the ‘viral’ potential, it’s a highly cost-effective way for you to get your message out there, gain exposure and let your people see who you really are. Article Marketing and Press Releases By writing and publishing articles that showcase your expertise in your topic, you are branding your capabilities. The traffic that will flow to your site from the article directories will be highly targeted traffic that has already gotten a taste for the kind of content you produce. Therefore, they are somewhat ‘warmed up’ already when they hit your website or blog. Press releases can get you media exposure and further expand your brand’s reach. When you consistently publish articles that are relevant, and useful to your audience, you are building your brand and establishing a bit of mindshare in the thoughts of your prospective customers. Webinars Webinars allow another venue for connecting directly with your audience. By teaching or sharing valuable information, they get a clear idea of your knowledge, skills and capabilities. Webinars and tele-seminars are a great way to brand yourself as a provider of useful information. Podcasting Audio is a powerful medium and an effective medium for branding because of its portability. When you create audio products, or a regular daily or weekly audio program, your audience can take you with them to the gym, in the car and everywhere they go in their ipods or iphones or whatever portable audio player they have. Direct mail Print marketing is also effective because of its ’stickiness. ‘ If you send a postcard campaign with your business’ image and URL your prospects might save it thus extending the life of your marketing message.