Mareel Identity motion
Jan 22nd, 2010 by admin
Mareel is Shetland’s new cinema + music venue which is due to be opened by Shetland Arts in Lerwick next year. It has also been the focus for my final year studies at Grays School of Art. The overall aim of the project was to create a brand identity that reinforces the forward thinking nature of the controversial arts centre in one of Britain’s most unique and distinctive areas. The identity must be able to speak, on a personal level, not only to the people of Shetland, but also to people …